Business Plans
Link to Case Study

A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. While many businesses only put together a business plan when trying to raise funds, all pro-active businesses should have a business plan as part of their business strategy to develop and grow the business. A business plan for internal use is a very useful tool to ensure focus on the key areas of the business.

Inspired Business Vision takes the time to understand your business and what you are trying to achieve, by consulting with you prior to writing your business plan. We invite you to our offices or visit your premises for a free face-to-face consultation meeting in order to understand your business consultancy or plan requirements. Having a business plan written by Inspired Business Vision will be both robust and realistic, hence being essential at the start of any new or existing venture looking to develop. It will also be forward thinking, targeted and will focus your business on its goals thus being the driving force that brings your business objectives within reach.

Whether you are looking to secure funding from banks or investors, move your business towards a successful sale or inheritance, or you simply recognise the need to secure the future of your business and increase growth profitability, our services are designed to produce professional bespoke business plans, which are written to achieve their purpose and have content relevant to your business proposition. The business plan we create for you will provide details on how you are going to develop your business, when you are going to do it, who's going to play a part and how you will manage the finances


The following are the main areas that will need to be considered when writing your plan

Executive Summary

This should explain briefly the nature of your business, its location, its current and potential profits and turnover, the amount of finance it is seeking to raise and why this level of finance is being sought

Product / Service

  • What does it do?
  • How do products and services benefit the end user?
  • What are the competitive advantages of its products or service to its end users?
  • Explain pricing, quality, capacity and availability.
  • Do the products/services have patents, trademarks or copyright?

Marketing Plan

  • Provide details of the company's advertising/ PR obtained/ trade associations/ website/ brochures/ mail shots.
  • Explain the routes to market (end user, licensing, distributor, direct selling etc.)
  • Pricing strategy / margins.
  • Production / operating facilities.
  • Inventory management.
  • After sales service.

The Market

  • What is the market / industry sector?
  • How big is the market?
  • What are the market trends, growth rates, fragmentation, radical changes etc?
  • What is your market share?
  • Who are your competitors?
  • What is your competitive advantage?
  • Who are your customers?
  • What influences customers' buying decisions?

Management Team and Employees

  • Highlight each team member's skills and what each member adds to the team.
  • Provide an organisation chart.
  • Provide detailed CVs for all directors/ shareholders and key management.
  • If you are a new management team; how did you meet?
  • What performance measures do you use for management?
  • What are the personal aspirations of management?
  • Who are your advisors, e.g. auditors, non-executive directors, solicitors, bankers?


  • Provide historic audited accounts, draft accounts and most recent management accounts.
  • Provide detailed cash flows, balance sheets and profit and loss accounts on a month by month basis for 24 months using the last year-end's balance sheet as the starting point.
  • Provide a break-even analysis.
  • Carry out a sensitivity analysis.
  • List major customers and for each major customer the amount invoiced and the gross margin achieved per annum.
  • Identify customer lock in factors such as unique products or services provided, or strong contractual arrangements.
  • Identify fixed and variable costs in as much detail as possible.
  • Detail and provide back up evidence of all borrowing facilities including bank overdrafts, factoring arrangements, hp etc.
  • Highlight key 'milestones.'
  • Do you envisage subsequent rounds of funding?

Your business plan is an essential tool to successfully manage and grow your business Contact Us  now to see how we can help your business.

Link to Case Study

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