Meet the Team:

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              Martin Watson                        John E. Cutler                         

          Managing Director           Chief Executive Officer      


Martin Watson

Martin has vast knowledge of the SME sector having worked in it for over 25 years. Having qualified as a Chartered Accountant, Martin became a Partner in a top 20 practice specialising in the SME sector, dealing with providing the full range of services covering start up situations to companies with turnover up to £100m. Whilst in practice he dealt with a whole range of industries and sectors.

Having been involved with a number of businesses in a Non Executive Director role whilst in practice, he left public practice in 2000 and was involved in the acquisition of a transport and logistics company and became Managing Director. After successfully growing the business, he left the business following a Management Buyout in 2005. He has been involved with a number of businesses since in Director/ Shareholder positions, acting as a Non Executive Director, and providing wide ranging advice to the SME sector.

Martin has a passion for providing SME businesses with the entrepreneurial, pro-active advice they require to successfully grow, and enjoys bringing an independent viewpoint to an organisation. His experience covers the whole range of skills an SME requires, including being very strong in relation to all financial matters, and having hands on experience in sales and marketing, strategic, project management, HR, legal documentation, and a very commercial viewpoint at all times.

martin.watson@inspiredbv.co.uk 

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John E. Cutler

A serial entrepreneur having acquired a taste for business in my late teens when I took employment in a nationalised business operating in the transport and logistics sector, before moving into the private sector where within 3 years I was appointed to the Board of The Hammond Transport Group Plc and acquired a shareholding. 

I drove an aggressive acquisition strategy before leading the buy-out element of a BIMBO backed by a number of Venture Capitalists including 3i. I subsequently appointed CEO of the Group, being tasked with ensuring a successful turnaround strategy was developed and implemented to return the Group to substantial profitability following heavy gearing of the original business. The successful restructuring and rebranding of the Group, led to the acquisition of a large competitor doubling the Group’s size, before going on to implement leading edge MIS development in house, to support entry into new sectors, and targeted contractual wins. This delivered a growth in turnover in excess of 450% over a period of 6 years, with annual profits reaching £1.3m, before selling the Group at a healthy return for shareholders.

Since then I have advised and injected Seed Capital into several businesses in the SME sector and where appropriate accepted Non Executive Directorships including the exciting Rewarding Visits Data Platform for Retailers. In addition I have also provided Specialist Consultancy Services to the Public Sector and am proud to have served as Chairman of Sutton Coldfield Town Centre BID.

In 2009 I started up in partnership with my eldest Son in the Funeral Sector, this business was rapidly expanded and we sold it on in 2013 to one of the UK’s largest funeral companies. Since 2014 I have been in partnership with my other Son again in the Funeral Sector having started up George John Funeral Directors based in Solihull providing quality funerals at realistic prices across the Midlands.

I continue to be passionate about helping SMEs.

john.cutler@inspiredbv.co.uk   

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